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Balvi novads

Logo, colour palette and usage examples.

Scope
Logo, palette, usage examples
Designer
Artjoms · Design
Format
Visual identity design project
The Balvi novads poster featuring the Stompaku bog trail in a black street frame on a pale stone wall; a generated environment visualization.
Application conceptThe existing Dodies dabā poster in an urban setting. An application concept visualization.View image

A design project by Artjoms for Balvi novads: a geometric logo, a colour palette and mockups for posters, print and merchandise.

One system across different formats.

In this design project, the geometric wordmark, burgundy palette and B-shaped image frame recur across posters, print and merchandise mockups. They explore possible applications of the identity.

01 / Visual system

The name, colour and B-shaped frame.

The geometric BALVI lettering and smaller NOVADS line form the wordmark. Burgundy, ivory, white and a dark tone make up the palette; the B-shaped frame gives photography a common outline.

The Balvi novads visual system with its geometric wordmark, burgundy B shape, DM Sans and Caveat samples, and four colour swatches.
Design artworkThe original wordmark, B-shaped graphic principle, four specified colours and the supplied DM Sans and Caveat typefaces.View image
02 / Posters and information

The image becomes part of the letter.

Two posters use photographs inside the B-shaped frame; the third is led by typography. A nature information panel concept carries the same colour and typography into a more detailed format.

Three Balvi novads posters side by side: white Dodies dabā, burgundy Atklāj vairāk and pale Satiekamies Balvos.
Design artworkThree distinct campaign layouts: nature, Viļaka and culture. One visual system with different content.View image
A burgundy-framed information panel beside a forest boardwalk with the Balvi novads mark, Atklāj savu pusi heading and original trail photograph; a concept visualization.
Application conceptAn information-panel concept in a natural setting. It uses the existing design's graphics, photograph and copy; installation is not documented.View image
03 / Print and objects

From a spread to a fabric bag.

An information spread, stationery and a fabric bag explore the identity at different scales. Text density changes, while the wordmark, palette and large colour areas connect the mockups.

A Balvi novads information spread: the left page holds the trail photograph in a rounded shape; the right reads Atklāj savu pusi with a short paragraph.
Design artworkThe existing information-spread composition with the original Stompaku bog photograph. No map has been added.View image
Balvi novads print materials on pale stone: a large Vieta, kur atgriezties letterhead, burgundy poster and small tepat card.
Application conceptLetterhead, a campaign print and the front of a brand card. A paper-and-light concept visualization.View image
An anonymous person in a natural setting carries an unbleached cotton tote with a small burgundy Balvi novads wordmark; a generated use visualization.
Application conceptThe original wordmark at a restrained scale on a cotton tote. An application concept visualization.View image

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